Construction of a Design for Brand Perspective

Document identifier: oai:dalea.du.se:2061
Keyword: Design, Product, Property, Brand, Semiotics
Publication year: 2006
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Abstract:

The success of a product in its intended market has a clear relation to the strength of its perceived image or brand, which is enabled by an end-user’s perception the product’s sense-able properties. In other words, it is through our perception of a product’s properties that we consider it appealing. Through the application of semiotic sign theories, brand is proposed to be in a relation to the properties of products, where sense-able properties are the objects of design. This paper considers these perceptive properties of a product, where a product serves as an iconical vehicle of brand in opposition to it symbolizing a function. The value of this research result is found in its attempt to derive a perspective of design that integrates product realization from an Engineering position and product association from a Marketing position in a model called Design for Brand.

Authors

Mark W Lange

Högskolan Dalarna; Maskinteknik
Other publications >>

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    header: 
        identifier: oai:dalea.du.se:2061
        datestamp: 2021-04-15T12:35:45Z
        setSpec: SwePub-du
    metadata: 
        mods: 
            @attributes: 
                version: 3.7
            recordInfo: 
                recordContentSource: du
                recordCreationDate: 2006-03-27
            identifier: http://urn.kb.se/resolve?urn=urn:nbn:se:du-2061
            titleInfo: 
                @attributes: 
                    lang: eng
                title: Construction of a Design for Brand Perspective
            abstract: 
The success of a product in its intended market has a clear relation to the strength of its perceived image or brand which is enabled by an end-user’s perception the product’s sense-able properties. In other words it is through our perception of a product’s properties that we consider it appealing. Through the application of semiotic sign theories brand is proposed to be in a relation to the properties of products where sense-able properties are the objects of design. This paper considers these perceptive properties of a product where a product serves as an iconical vehicle of brand in opposition to it symbolizing a function. The value of this research result is found in its attempt to derive a perspective of design that integrates product realization from an Engineering position and product association from a Marketing position in a model called Design for Brand.

            subject: 
                    @attributes: 
                        lang: eng
                    topic: Design
                    @attributes: 
                        lang: eng
                    topic: Product
                    @attributes: 
                        lang: eng
                    topic: Property
                    @attributes: 
                        lang: eng
                    topic: Brand
                    @attributes: 
                        lang: eng
                    topic: Semiotics
            language: 
                languageTerm: eng
            genre: 
                conference/other
                ref
            note: 
                Published
                1
            name: 
                @attributes: 
                    type: personal
                    authority: du
                namePart: 
                    Lange
                    Mark W
                role: 
                    roleTerm: aut
                affiliation: 
                    Högskolan Dalarna
                    Maskinteknik
                nameIdentifier: mlw
            originInfo: 
                dateIssued: 2006
                place: 
                    placeTerm: Gothenburg Sweden
            relatedItem: 
                @attributes: 
                    type: host
                titleInfo: 
                    title: 1st Nordic Conference on Product Lifecycle Management NordPLM'06 
            physicalDescription: 
                form: print
            typeOfResource: text