Construction of a Design for Brand Perspective
Document identifier: oai:dalea.du.se:2061
Keyword: Design,
Product,
Property,
Brand,
SemioticsPublication year: 2006Abstract: The success of a product in its intended market has a clear relation to the strength of its perceived image or brand, which is enabled by an end-user’s perception the product’s sense-able properties. In other words, it is through our perception of a product’s properties that we consider it appealing. Through the application of semiotic sign theories, brand is proposed to be in a relation to the properties of products, where sense-able properties are the objects of design. This paper considers these perceptive properties of a product, where a product serves as an iconical vehicle of brand in opposition to it symbolizing a function. The value of this research result is found in its attempt to derive a perspective of design that integrates product realization from an Engineering position and product association from a Marketing position in a model called Design for Brand.
Authors
Mark W Lange
Högskolan Dalarna; Maskinteknik
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header:
identifier: oai:dalea.du.se:2061
datestamp: 2021-04-15T12:35:45Z
setSpec: SwePub-du
metadata:
mods:
@attributes:
version: 3.7
recordInfo:
recordContentSource: du
recordCreationDate: 2006-03-27
identifier: http://urn.kb.se/resolve?urn=urn:nbn:se:du-2061
titleInfo:
@attributes:
lang: eng
title: Construction of a Design for Brand Perspective
abstract: The success of a product in its intended market has a clear relation to the strength of its perceived image or brand which is enabled by an end-user’s perception the product’s sense-able properties. In other words it is through our perception of a product’s properties that we consider it appealing. Through the application of semiotic sign theories brand is proposed to be in a relation to the properties of products where sense-able properties are the objects of design. This paper considers these perceptive properties of a product where a product serves as an iconical vehicle of brand in opposition to it symbolizing a function. The value of this research result is found in its attempt to derive a perspective of design that integrates product realization from an Engineering position and product association from a Marketing position in a model called Design for Brand.
subject:
@attributes:
lang: eng
topic: Design
@attributes:
lang: eng
topic: Product
@attributes:
lang: eng
topic: Property
@attributes:
lang: eng
topic: Brand
@attributes:
lang: eng
topic: Semiotics
language:
languageTerm: eng
genre:
conference/other
ref
note:
Published
1
name:
@attributes:
type: personal
authority: du
namePart:
Lange
Mark W
role:
roleTerm: aut
affiliation:
Högskolan Dalarna
Maskinteknik
nameIdentifier: mlw
originInfo:
dateIssued: 2006
place:
placeTerm: Gothenburg Sweden
relatedItem:
@attributes:
type: host
titleInfo:
title: 1st Nordic Conference on Product Lifecycle Management NordPLM'06
physicalDescription:
form: print
typeOfResource: text