The Älvdalen Story

Marketing an inland destination in rural Sweden

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Keyword: Social Sciences, Economics and Business, Business Administration, Samhällsvetenskap, Ekonomi och näringsliv, Företagsekonomi
Publication year: 2001
Relevant Sustainable Development Goals (SDGs):
SDG 11 Sustainable cities and communities
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This chapter takes the form of a narrative, because its subject matter, the development of tourism in a rural area in central Sweden, is inseparable from the entrepreneurial activity of one individual. The story is about how one man, over a period of 25 years, worked to develop tourism in A ¨ lvdalen, a small and relatively unknown area of Sweden. It begins in the 1960s and finishes when the supply-side of A ¨ lvdalen’s tourism industry was restructured at the end of the 1980s. The research undertaken to produce the chapter includes the use of written records that the man left behind after his death in the early 1990s, articles in newspapers, and interviews with people who worked closely with him, and also with other associates, one of whom is the author of this chapter.


Solveig Böhn

Högskolan Dalarna; Företagsekonomi
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Jörgen Elbe

Högskolan Dalarna; Företagsekonomi
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