Understanding the intention to buy secondhand clothing on sharing economy platforms
The influence of sustainability, distance from the consumption system, and economic motivations
Document identifier: oai:DiVA.org:ltu-77533
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10.1002/mar.21334Keyword: Social Sciences,
Economics and Business,
Business Administration,
Samhällsvetenskap,
Ekonomi och näringsliv,
Företagsekonomi,
Clothing,
Distance from consumption system,
Economic motivations,
P2P sharing platforms,
Perceived sustainability,
Secondhand buying,
Sharing economy,
Industrial Marketing,
Industriell marknadsföringPublication year: 2020Relevant Sustainable Development Goals (SDGs):
The SDG label(s) above have been assigned by OSDG.aiAbstract: Sharing economy (SE) platforms are increasingly providing an effective means of connecting providers and users of secondhand goods. While media seem to emphasize that the trend of selling/buying secondhand has been growing due to the consolidation and development of peer‐to‐peer (P2P) sharing platforms, a comprehensive identification of the antecedents of buying secondhand on SE platforms is virtually missing. This study addresses this gap by (a) identifying different sets of motivations and attitudes leading consumers to adopt SE platforms for secondhand buying and (b) testing a model on a sample of UK consumers in the context of P2P sharing platforms for secondhand clothing. This study reveals that there are three major antecedents of consumers' attitude towards buying secondhand clothes on P2P–SE platforms: perceived sustainability, economic motivations, and taking a distance from the consumption system. Perceived sustainability and economic motivations influence positively attitude toward buying secondhand, as well as motivations in the form of distance from the consumption system. Attitude toward buying secondhand is positively influenced also by distance from the system and, in turn, has a strong positive influence on behavioral intention to buy secondhand clothes. Moreover, past experience of buying secondhand online has a positive moderating effect on the relationship between perceived sustainability and distance from the consumption system.
Authors
Maria Ek Styvén
Luleå tekniska universitet; Industriell Ekonomi
Other publications
>>
Marcello M. Mariani
Department of Leadership, Organisation and Behaviour, Henley Business School, Unirsity of Reading, Reading, UK
Other publications
>>
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identifier: oai:DiVA.org:ltu-77533
datestamp: 2021-04-19T12:42:50Z
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10.1002/mar.21334
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titleInfo:
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lang: eng
title: Understanding the intention to buy secondhand clothing on sharing economy platforms
subTitle: The influence of sustainability distance from the consumption system and economic motivations
abstract: Sharing economy (SE) platforms are increasingly providing an effective means of connecting providers and users of secondhand goods. While media seem to emphasize that the trend of selling/buying secondhand has been growing due to the consolidation and development of peer‐to‐peer (P2P) sharing platforms a comprehensive identification of the antecedents of buying secondhand on SE platforms is virtually missing. This study addresses this gap by (a) identifying different sets of motivations and attitudes leading consumers to adopt SE platforms for secondhand buying and (b) testing a model on a sample of UK consumers in the context of P2P sharing platforms for secondhand clothing. This study reveals that there are three major antecedents of consumers' attitude towards buying secondhand clothes on P2P–SE platforms: perceived sustainability economic motivations and taking a distance from the consumption system. Perceived sustainability and economic motivations influence positively attitude toward buying secondhand as well as motivations in the form of distance from the consumption system. Attitude toward buying secondhand is positively influenced also by distance from the system and in turn has a strong positive influence on behavioral intention to buy secondhand clothes. Moreover past experience of buying secondhand online has a positive moderating effect on the relationship between perceived sustainability and distance from the consumption system.
subject:
@attributes:
lang: eng
authority: uka.se
topic:
Social Sciences
Economics and Business
Business Administration
@attributes:
lang: swe
authority: uka.se
topic:
Samhällsvetenskap
Ekonomi och näringsliv
Företagsekonomi
@attributes:
lang: eng
topic: clothing
@attributes:
lang: eng
topic: distance from consumption system
@attributes:
lang: eng
topic: economic motivations
@attributes:
lang: eng
topic: P2P sharing platforms
@attributes:
lang: eng
topic: perceived sustainability
@attributes:
lang: eng
topic: secondhand buying
@attributes:
lang: eng
topic: sharing economy
@attributes:
lang: eng
authority: ltu
topic: Industrial Marketing
genre: Research subject
@attributes:
lang: swe
authority: ltu
topic: Industriell marknadsföring
genre: Research subject
language:
languageTerm: eng
genre:
publication/journal-article
ref
note:
Published
2
Validerad;2020;Nivå 2;2020-04-23 (johcin)
name:
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authority: ltu
namePart:
Styvén
Maria Ek
1969-
role:
roleTerm: aut
affiliation:
Luleå tekniska universitet
Industriell Ekonomi
nameIdentifier:
marias
0000-0002-4397-6965
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type: personal
namePart:
Mariani
Marcello M.
role:
roleTerm: aut
affiliation: Department of Leadership Organisation and Behaviour Henley Business School Unirsity of Reading Reading UK
originInfo:
dateIssued: 2020
publisher: John Wiley & Sons
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titleInfo:
title: Psychology & Marketing
identifier:
0742-6046
1520-6793
part:
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type: volume
number: 37
@attributes:
type: issue
number: 5
extent:
start: 724
end: 739
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form: print
typeOfResource: text