How Many Likes are Good Enough? An Evaluation of Social Media Performance

An Abstract

Document identifier: oai:DiVA.org:ltu-77390
Access full text here:10.1007/978-3-030-39165-2_71
Keyword: Social Sciences, Economics and Business, Business Administration, Samhällsvetenskap, Ekonomi och näringsliv, Företagsekonomi, Social media, Expectation confirmation theory, User-generated content, Perceived performance, Industrial Marketing, Industriell marknadsföring
Publication year: 2020

Authors

Caitlin C. Ferreira

Luleå tekniska universitet; Industriell Ekonomi; Red & Yellow Creative School of Business, Cape Town, South Africa
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Jeandri Robertson

Luleå tekniska universitet; Industriell Ekonomi; Red & Yellow Creative School of Business, Cape Town, South Africa
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