The Effect of Product Knowledge on the Relational Importance of the Product Attributes of Wine

An Abstract

Document identifier: oai:DiVA.org:ltu-77386
Access full text here:10.1007/978-3-030-02568-7_223
Keyword: Social Sciences, Economics and Business, Business Administration, Samhällsvetenskap, Ekonomi och näringsliv, Företagsekonomi, Industrial Marketing, Industriell marknadsföring
Publication year: 2019

Authors

Jeandri Robertson

Luleå tekniska universitet; Industriell Ekonomi
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Caitlin Ferreira

Luleå tekniska universitet; Industriell Ekonomi
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Elsamari Botha

University of Stellenbosch Business School, Bellville, South Africa
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