A Meta-Approach to Assessing Research Methodologies in Bottom of the Pyramid Markets

An Abstract

Document identifier: oai:DiVA.org:ltu-77385
Access full text here:10.1007/978-3-030-02568-7_96
Keyword: Social Sciences, Economics and Business, Business Administration, Samhällsvetenskap, Ekonomi och näringsliv, Företagsekonomi, Industrial Marketing, Industriell marknadsföring
Publication year: 2019

Authors

Caitlin Ferreira

Luleå tekniska universitet; Industriell Ekonomi
Other publications >>

Jeandri Robertson

Luleå tekniska universitet; Industriell Ekonomi
Other publications >>

Record metadata

Click to view metadata