Eleven years of scholarly research in the Journal of Services Marketing

Document identifier: oai:DiVA.org:ltu-7729
Access full text here:10.1108/08876041111107014
Keyword: Social Sciences, Economics and Business, Business Administration, Samhällsvetenskap, Ekonomi och näringsliv, Företagsekonomi, Industrial Marketing, Industriell marknadsföring, Elektronisk handel, Electronic Commerce
Publication year: 2011
Abstract:

Purpose: The publication of papers in scholarly journals is an important channel for the dissemination of academic knowledge. Analyzing academic content provides useful insights into how services marketing evolves over a selected time frame. The purpose of this paper is to determine key trends published in the Journal of Services Marketing during the recent 11-year period from 1998 to 2008. Design/methodology/approach: This paper presents a content analysis of the papers published in the Journal of Services Marketing during the period 1998-2008. A total of 417 papers, excluding book reviews, were analyzed. Descriptive statistics provide an overview of the research contributions. Findings: The main finding is that most of the papers published in the Journal of Services Marketing during the recent 11-year period are researchbased papers. Other findings include a trend towards co-authorship, the use of surveys and empirical data, adults as research subjects, factor analysis, structural equation modeling, and analysis of variance as the most popular statistical techniques. Based on a keyword analysis most papers are related to service quality and customer service. Practical implications: Researchers who wish to publish in this journal can use the findings as a guideline in preparing for their submission. The study gives an overview of the types of papers published in this journal. The analysis also shows that there is no preference for a particular topic for publication which stimulates new and varied contribution from researchers. Originality/value: This is the first content analysis conducted of the scholarly contribution to this journal that shows the trends in services research topics

Authors

Deon Nel

Flinders Business School, Flinders University, Adelaide
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Gene van Heerden

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Anthony Chan

Luleå tekniska universitet; Institutionen för ekonomi, teknik och samhälle
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Mehdi Ghazisaeedi

Luleå tekniska universitet; Industriell Ekonomi
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Wade Halvorson

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Peter Steyn

Luleå tekniska universitet; Industriell Ekonomi
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