Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

Document identifier: oai:DiVA.org:ltu-7695
Access full text here:10.1080/0267257X.2010.523710
Keyword: Social Sciences, Economics and Business, Business Administration, Samhällsvetenskap, Ekonomi och näringsliv, Företagsekonomi, Marketing, Environmental marketing, Business / Economics - Business studies, Marknadsföring, Ekonomi - Företagsekonomi, Industrial Marketing, Industriell marknadsföring
Publication year: 2010
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Abstract:

With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods. This paper presents the results of a study conducted among 500 Cypriot consumers, focusing on the factors that shape consumer environmental attitudes and behaviour, as well as on the resulting outcomes. The findings confirmed that both the inward and outward environmental attitudes of a consumer are positively influenced by his/her degree of collectivism, long-term orientation, political involvement, deontology, and law obedience, but have no connection with liberalism. The adoption of an inward environmental attitude was also found to be conducive to green purchasing behaviour that ultimately leads to high product satisfaction. On the other hand, an outward environmental attitude facilitates the adoption of a general environmental behaviour, which is responsible for greater satisfaction with life. The findings of the study have important implications for shaping effective company offerings to consumers in target markets, as well as formulating appropriate policies at the governmental level to enhance environmental sensitivity among citizens.

Authors

Leonidas C. Leonidou

University of Cyprus
Other publications >>

Constantinos N. Leonidou

University of Leeds
Other publications >>

Olga Kvasova

Luleå tekniska universitet; Industriell Ekonomi
Other publications >>

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                10.1080/0267257X.2010.523710
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                    lang: eng
                title: Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour
            abstract: 
With the intensification of problems relating to the environment a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods. This paper presents the results of a study conducted among 500 Cypriot consumers focusing on the factors that shape consumer environmental attitudes and behaviour as well as on the resulting outcomes. The findings confirmed that both the inward and outward environmental attitudes of a consumer are positively influenced by his/her degree of collectivism long-term orientation political involvement deontology and law obedience but have no connection with liberalism. The adoption of an inward environmental attitude was also found to be conducive to green purchasing behaviour that ultimately leads to high product satisfaction. On the other hand an outward environmental attitude facilitates the adoption of a general environmental behaviour which is responsible for greater satisfaction with life. The findings of the study have important implications for shaping effective company offerings to consumers in target markets as well as formulating appropriate policies at the governmental level to enhance environmental sensitivity among citizens.

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                        lang: eng
                        authority: uka.se
                    topic: 
                        Social Sciences
                        Economics and Business
                        Business Administration
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                        lang: swe
                        authority: uka.se
                    topic: 
                        Samhällsvetenskap
                        Ekonomi och näringsliv
                        Företagsekonomi
                    @attributes: 
                        lang: eng
                    topic: Marketing
                    @attributes: 
                        lang: eng
                    topic: Environmental marketing
                    @attributes: 
                        lang: eng
                    topic: Business / Economics - Business studies
                    @attributes: 
                        lang: swe
                    topic: Marknadsföring
                    @attributes: 
                        lang: swe
                    topic: Ekonomi - Företagsekonomi
                    @attributes: 
                        lang: eng
                        authority: ltu
                    topic: Industrial Marketing
                    genre: Research subject
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                        lang: swe
                        authority: ltu
                    topic: Industriell marknadsföring
                    genre: Research subject
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                publication/journal-article
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                Published
                3
                
Validerad; 2010; 20101208 (ysko)

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                        Leonidou
                        Leonidas C.
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                    affiliation: University of Cyprus
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                        Leonidou
                        Constantinos N.
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                    affiliation: University of Leeds
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                        Kvasova
                        Olga
                    role: 
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                    affiliation: 
                        Luleå tekniska universitet
                        Industriell Ekonomi
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                dateIssued: 2010
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                    title: Journal of Marketing Management
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                    0267-257X
                    1472-1376
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                                type: volume
                            number: 26
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                                type: issue
                            number: 13-14
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                        start: 1319
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                url: http://ltu.diva-portal.org/smash/get/diva2:980585/FULLTEXT01.pdf
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