client–agency opportunism: how does it happen and what can we do about it?

Document identifier:
Access full text here:10.1080/02650487.2019.1670531
Keyword: Social Sciences, Economics and Business, Business Administration, Samhällsvetenskap, Ekonomi och näringsliv, Företagsekonomi, Client-agency relationships, Opportunistic behavior, Adverse selection, Moral hazard, Industrial Marketing, Industriell marknadsföring
Publication year: 2019
Relevant Sustainable Development Goals (SDGs):
SDG 3 Good health and wellbeing
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While it is seldom spoken about openly, opportunism always prevails in client–agency relationships and could lead to their demise. This study directs attention to client–agency opportunism by describing how it happens and ends with a discussion on how today’s client–agency dynamics can be improved.


Raeesah Chohan

Luleå tekniska universitet; Industriell Ekonomi; School of Management Studies, University of Cape Town, Cape Town, South Africa
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Richard Watson

Department of Management Information Systems, University of Georgia, Athens, Georgia, USA
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Leyland Pitt

Beedie School of Business, Simon Fraser University, Vancouver, Canada
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