Use of Social Media for Improving Student Engagement at Université des Mascareignes (UDM)

Proceedings of Fifth International Conference INDIA 2018 Volume 2

Document identifier:
Access full text here:10.1007/978-981-13-3338-5_2
Keyword: Social Sciences, Educational Sciences, Didactics, Samhällsvetenskap, Utbildningsvetenskap, Didaktik, Natural Sciences, Computer and Information Sciences, Information Systems, Naturvetenskap, Data- och informationsvetenskap, Systemvetenskap, informationssystem och informatik, Social media Social networking sites (SNSs), Informal scholarly communication, Higher education and social learning
Publication year: 2018
Relevant Sustainable Development Goals (SDGs):
SDG 16 Peace, justice and strong institutionsSDG 4 Quality educationSDG 11 Sustainable cities and communities
The SDG label(s) above have been assigned by


The research responds to the global trend of using technology in higher education for improving student engagement and student satisfaction. The research ontology adopted is that students may benefit from a more interactive approach of learning in classes. The methodology used is the use of a pre-designed questionnaire to test the readiness of students and faculty members for the use of social media. Three components were extracted based on EFA which are namely social media as a facilitator, improving learning proficiency and trust in data security. The research outlines the benefits, risks and challenges for adopting SNSs for improving customer satisfaction and loyalty. It is important to note that social media tools are part of the Web 2.0 interactive and intelligent system of communication being used in different fields.


R. Roopchund

Université des Mascareignes, Beau Bassin-Rose Hill, Mauritius
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V. Ramesh

Reva University, Bengaluru, India
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Vishal Chandr Jaunky

Université des Mascareignes, Beau Bassin-Rose Hill, Mauritius
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